Dr Aradhna Arbee

Dr Aradhna Arbee
M Block M1-207
Marketing and Supply Chain Management


Dr Aradhna Arbee is a lecturer in Marketing and supervises in the area of marketing communications. She holds a Bachelor of Commerce in Business Administration and Marketing, a Bachelor of Commerce Honours in Marketing, a Master of Education, and a PhD in Higher Education from the University of KwaZulu-Natal. Her research interests relate to Marketing education, and teaching and learning more broadly.

Academic Qualifications

  • PhD (Higher Education) – UKZN
  • MEd (Higher Education) – University of Natal
  • BCom(Hons), Marketing – University of Natal
  • BCom, Business Administration & Marketing – University of Natal

Research Interests

  • Marketing communications
  • Marketing education
  • Teaching and learning

Publications and Papers

  • Arbee, A. 2020. Factors underpinning students’ use or non-use of a writing centre. Per Linguam, 36(1): 32-46.
  • Arbee, A. and Samuel, M.A. 2015. The writing centre: A site for discursive dialogue in Management Studies. South African Journal of Higher Education 29(5): 48-69
  • Arbee, A., Hugo, W. and Thomson, C. 2014. Epistemological access in Marketing – a demonstration of the use of Legitimation Code Theory in Higher Education. Journal of Education, No. 59: 39-63.