Dr Aradhna Arbee is a lecturer in Marketing at the University of KwaZulu-Natal, in the School of Management, Information Technology and Governance. Her PhD in Higher Education explored aspects of Marketing education. She teaches and supervises in the area of marketing communications. In addition, her research interests relate to Marketing education, and teaching and learning more broadly.
Academic Qualifications
PhD (Higher Education) – UKZN
MEd (Higher Education) – University of Natal
BCom(Hons), Marketing – University of Natal
BCom, Business Administration & Marketing – University of Natal
Research Interests
Marketing education
Teaching and learning
Marketing communications
Recent Publications and Papers
Arbee, A. and Samuel, M.A. 2015. The writing centre: A site for discursive dialogue in Management Studies. South African Journal of Higher Education 29(5), pp.48-69
Arbee, A., Hugo, W. and Thomson, C. 2014. Epistemological access in Marketing – a demonstration of the use of Legitimation Code Theory in Higher Education. Journal of Education, No. 59, pp.39-63.
