Dr Aradhna Arbee

Dr Aradhna Arbee
M Block M1-207 , 2nd Floor
Marketing and Supply Chain Management


Dr Aradhna Arbee is a lecturer in Marketing at the University of KwaZulu-Natal, in the School of Management, Information Technology and Governance. Her PhD in Higher Education explored aspects of Marketing education. She teaches and supervises in the area of marketing communications. In addition, her research interests relate to Marketing education, and teaching and learning more broadly.

Academic Qualifications

  • PhD (Higher Education) – UKZN
  • MEd (Higher Education) – University of Natal
  • BCom(Hons), Marketing – University of Natal
  • BCom, Business Administration & Marketing – University of Natal

Research Interests

  • Marketing education
  • Teaching and learning
  • Marketing communications

Recent Publications and Papers

  • Arbee, A. and Samuel, M.A. 2015. The writing centre: A site for discursive dialogue in Management Studies. South African Journal of Higher Education 29(5), pp.48-69
  • Arbee, A., Hugo, W. and Thomson, C. 2014. Epistemological access in Marketing – a demonstration of the use of Legitimation Code Theory in Higher Education. Journal of Education, No. 59, pp.39-63.