Dr Aradhna Arbee is a lecturer in Marketing and supervises in the area of marketing communications. She holds a Bachelor of Commerce in Business Administration and Marketing, a Bachelor of Commerce Honours in Marketing, a Master of Education, and a PhD in Higher Education from the University of KwaZulu-Natal.
Her research interests relate to Marketing education, and teaching and learning more broadly.
Academic Qualifications
PhD (Higher Education) – UKZN
MEd (Higher Education) – University of Natal
BCom(Hons), Marketing – University of Natal
BCom, Business Administration & Marketing – University of Natal
Research Interests
Marketing communications
Marketing education
Teaching and learning
Publications and Papers
Arbee, A. 2020. Factors underpinning students’ use or non-use of a writing centre. Per Linguam, 36(1): 32-46.
Arbee, A. and Samuel, M.A. 2015. The writing centre: A site for discursive dialogue in Management Studies. South African Journal of Higher Education 29(5): 48-69
Arbee, A., Hugo, W. and Thomson, C. 2014. Epistemological access in Marketing – a demonstration of the use of Legitimation Code Theory in Higher Education. Journal of Education, No. 59: 39-63.
