Dr Devina Oodith

Dr Devina Oodith
Dr Devina Oodith
M Block, M1 – 214 2ndfloor
Marketing and Supply Chain Management


Dr Devina Oodith is a lecturer in the discipline of Marketing at the University of KwaZulu-Natal in the School of Management, IT and Governance. Her PHD in Marketing explored the effectiveness of Customer Call centres as a tool in effective Service Delivery. She currently lectures in Consumer Behaviour at both undergraduate and postgraduate levels. Her research and supervision interests lie within Marketing but specifically within Consumer Behaviour, Services Marketing, Customer Call centre Management, Sick Building Syndrome, Customer Relationship Management and Technology and exploring the ethics around Marketing to Children.

Academic Qualifications

  • PhD in Marketing (UKZN)
  • MBA (UDW)
  • BCom (Hons) (Cum Laude)(UDW)
  • BCom (UDW)

Research Interests

  • Consumer Behaviour
  • Obesity and Ethical issues around Marketing to Children
  • Self-concept
  • Customer Relationship Management
  • Call Centre Management
  • Services Marketing

Recent Publications and Papers

  • Oodith, D. & Parumasur, S.B. (2012). The Impact of Sick Building Syndrome on Call Centre Agents Effectiveness. Journal of Economics and Behavioural Studies, Vol 4, No. 9, pp. 532 -547.
  • Oodith, D. & Parumasur, S.B. (2013). Critical Ingredients for Call Centre Agents’ Effectiveness. Journal of Corporate Ownership and Control, Vol. 10 Issue 4, page 493 – 505.
  • Oodith, D. & Parumasur, S.B. (2014). Technology in a call center: an asset to managing customers and their needs? Problems & Perspectives in Management, Vol 12 (1) pg. 72-82.
  • Oodith, D. & Parumasur, S.B. (2015). Call centre ease of communication in customer service delivery: an asset to managing