Dr Kressantha Perumal

Dr Kressantha Perumal
M-Block M1-106 1st floor
Marketing and Supply Chain Management


Dr Kressantha Perumal is a lecturer in the field of marketing. She holds a Bachelor of Commerce, a Bachelor of Commerce Honours, Master of Business Administration (MBA) and a Doctor of Philosophy degree in education and marketing. She currently lectures the Introduction to Marketing and Special Topics in Marketing modules at the undergraduate level and the Business-to-Business Marketing module at the postgraduate level and has supervised a number of postgraduate students in different areas of marketing.

Dr Perumal believes strongly that teaching requires a level of self-analysis and that academics must provide an education that is meaningful and able to generate the kind of critical thinking that is required of UKZN graduates. She has contributed to the discipline of marketing, specifically marketing education, in a way that generates an improved understanding of pedagogy relating to what we do as educators, how we do it and why we do it. Her doctoral research activity centres around these broad themes and will serve as the basis for her future work in this area of interest. Her research interests are Marketing Education, Social Media Marketing, Sustainability Marketing, Green Marketing, Artificial Intelligence in Marketing, Consumer Behaviour and Organisational Behaviour. 

Academic Qualifications

  • Bachelor of Commerce
  • Bachelor of Commerce Honours
  • Master of in Business Administration
  • Doctor of Philosophy

Professional Qualifications

  • Assessing Learning in Higher Education
  • Designing and Evaluating Curricula in Higher Education
  • Supervising Research in Higher Education
  • Teaching and Learning in Higher Education

Research Interests

  • Marketing Education
  • Social Media Marketing
  • Sustainability Marketing
  • Green Marketing
  • Artificial Intelligence in Marketing
  • Consumer Behaviour
  • Organisational Behaviour

Publications and Papers

  • Williamson, M. K., & Perumal, K. (2022). The relationship between procedural justice and person-organisation fit: Mediating role of organisational trust. South African Journal of Economic and Management Sciences, 25(1), a4412.
  • Williamson, M. K., & Perumal, K. (2021). Exploring the consequences of person-environment misfit: A qualitative study. SA Journal of Industrial Psychology, 47(0), a1798. 1 – 12.
  • Perumal, K., & Maistry, S. (2020). Pedagogical competencies of South African marketing educators. Africa Education Review, 17(5), 56 – 75.
  • Williamson, M. K., & Perumal, K. (2018). Perceptions of misfit: A study of South African employees. Journal of Contemporary Management, 15(1), 551 – 579.