Dr Sanjay Soni

Dr Sanjay Soni
Senior Lecturer
Commerce Building, Golf Road, Scottsville, Pietermaritzburg, Office Number 23
Marketing and Supply Chain Management


Dr Sanjay Soni joined the University on 1 May 1989 and has over 33 years of lecturing experience in the field of Marketing Management. He has also supervised numerous students who graduated with Honours, Masters and PhD qualifications.

Academic Qualifications

  • PhD (Marketing)

Research Interests

  • Services Marketing
  • Customer Relationship Marketing (CRM)
  • Consumer Behaviour and Designing Effective Online Teaching and Learning Programmes in Marketing and Management.

Recent (5) Publications & Papers

  1. Katrodia, A., Naude, M. J., & Soni, S. (2018). Determinants of Shopping and Buying Behaviour: A case at Durban Shopping Malls. African Journal of Business and Economic Research (AJBER), 13(1), 221-243.
  2. Issau, K., & Soni, S. (2019). Business orientation and performance of small and medium-sized enterprises: evidence from Ghana. African Journal of Business and Economic Research, 14(4), 53-79. doi:doi:http://dx.doi.org/10.31920/1750-4562/2019/14n4a3
  3.  Acquah ISK, Naude MJA, & Soni SS. (2021). How the dimensions of culture influence supply chain collaboration: an explanatory sequential mixed-methods investigation. Revista de Gestao, 28(3), 241-262.
  4. Issau, K, Soni, S, & Acquah, ISK. Ghanaian SMEs’ perspective on the interrelationship between market and entrepreneurial orientations. (2022). Revista de Gestao, 29(2), 139-157.
  5. Krishna K. Govender, Sanjay Soni and Estelle David (2022). Students as customers of higher education: Perceptions of South African students. Innovative Marketing, 18(2), 174-185.