Mrs Jenasha Tooray

Mrs Jenasha Tooray
M Block, M1-301, 3rd Floor
Marketing and Supply Chain Management


I have entered the realm of academia in 2006, where I began lecturing the entry – level Marketing module. Since then I have been coordinating and lecturing this module in tandem with the 3rd year Marketing modules at Howard College and Westville Campus. Moreover, I have lectured modules within the Discipline of Management and Entrepreneurship during my inception, thereafter specialising in the field of Marketing. In addition to Teaching, I have supervised at Honours and Masters levels and attended and participated in conferences both locally and abroad; I enjoy networking with fellow experts from other institutions.

I have also published within the academic journal – Journal of Economics and Behavioral Studies. Furthermore, philanthropy and social well-being are one of my greatest concerns, ergo, I am affiliated with charitable organisations within the Durban region in relation to education, support for individuals in need and contributions to disaster-relief campaigns.

Academic Qualifications

  • BCom Marketing Management
  • BCom Honours Marketing
  • MCom

Professional Qualifications

  • Academic Development Programme (UEIP)
  • Assessing Learning in Higher Education
  • Teaching and Learning in Higher Education
  • Designing and Evaluating Curricula in Higher Education
  • Supervising Research in Higher Education

Professional Bodies

  • American Marketing Association (AMA)
  • Mobile Marketing Association South Africa (MMASA)

Research Interests

  • Consumer Behaviour
  • Technology-driven Consumer Behaviour
  • Green Marketing
  • Social Media Marketing
  • Integrated Marketing Communications
  • Digital Marketing Management

Recent Publications and Papers

  • The Influence of Actual and Ideal Self-Congruity on Consumers’ Purchase Intentions. Journal of Economics and Behavioral Studies (ISSN: 2220-6140) Vol. 9, No. 4, pp. 107-121

Charitable organisations

  • Durban Child And Youth Care Centre (DCYCC)
  • Durban Children’s Home (DCC)