I have entered the realm of academia in 2006, where I began lecturing the entry – level Marketing module. Since then I have been coordinating and lecturing this module in tandem with the 3rd year Marketing modules at Howard College and Westville Campus. Moreover, I have lectured modules within the Discipline of Management and Entrepreneurship during my inception, thereafter specialising in the field of Marketing. In addition to Teaching, I have supervised at Honours and Masters levels and attended and participated in conferences both locally and abroad; I enjoy networking with fellow experts from other institutions.
I have also published within the academic journal – Journal of Economics and Behavioral Studies. Furthermore, philanthropy and social well-being are one of my greatest concerns, ergo, I am affiliated with charitable organisations within the Durban region in relation to education, support for individuals in need and contributions to disaster-relief campaigns.
Academic Qualifications
BCom Marketing Management
BCom Honours Marketing
MCom
Professional Qualifications
Academic Development Programme (UEIP)
Assessing Learning in Higher Education
Teaching and Learning in Higher Education
Designing and Evaluating Curricula in Higher Education
Supervising Research in Higher Education
Professional Bodies
American Marketing Association (AMA)
Mobile Marketing Association South Africa (MMASA)
Research Interests
Consumer Behaviour
Technology-driven Consumer Behaviour
Green Marketing
Social Media Marketing
Integrated Marketing Communications
Digital Marketing Management
Recent Publications and Papers
The Influence of Actual and Ideal Self-Congruity on Consumers’ Purchase Intentions. Journal of Economics and Behavioral Studies (ISSN: 2220-6140)
Vol. 9, No. 4, pp. 107-121
