School of Management, IT and Governance

Bachelor Of Business Administration (BBA)

The purpose of the Bachelor of Business Administration programme is to broaden the students’ knowledge within a business framework to develop a thorough understanding of management theory as well as the skills necessary to apply the theory. The programme will prepare students for entry into, or development of existing careers in the private and public sectors.

Specifically the programme aims to:
  • Provide learners with a practical, work-related orientation which draws upon a sound theoretical base;
  • Provide learners with frameworks within which a broad understanding of the commerce discipline is examined;
  • Provide learners with a holistic view of organisations, their environment and functioning; and commerce’s role therein;
  • Recognise that learners, as managers in both private and public sector organisations, need to be able to deal with a rapidly changing environment;
  • Emphasise the importance of team work by learners
  • Focus on the development of personal skills and competencies in commerce and management.
There is a great demand for commerce related skills and competencies in the African, in particular the Southern African region work environment, given the rapid pace of globalisation and regional integration. This qualification is designed to cater for students who have matriculated and would like to study in the evening due to work commitments and those who have completed the Certificate of Business Administration, wishing to pursue a formal qualification in Business Administration. The after-hours offering makes it possible for those in employ to acquire a qualification to enable them to be more effective in the workplace. The Bachelor of Business Administration degree programme articulates into the Postgraduate Diplomas, thereby providing an alternate access route to Master’s and PhD studies.

3 years

✤ NSC Degree with a minimum of 26 NSC points (excluding Life Orientation)
  • Level 3 Mathematics
  • Level 4 English (home or first additional language)
  • Level 4 Life Orientation or equivalent
✤ UKZN-UEL Certificate in Public Administration or equivalent School approved qualification with minimum
  • been awarded the UKZN Certificate in Business Administration or an equivalent qualification as approved by the School; and
  • achieved for the Certificate, or equivalent qualification, a weighted average of at least 60% as well as a final mark of at least 55% for the Introduction to Management Science module (CBAP0MS) or equivalent Mathematics module as approved by the School.

Marketing and Supply Chain Management: Lecturer, Product manager, Brand manager, Social media marketing manager, Researcher, Marketing representative, Sales representative, Business analyst, Customer relationship manager, Advertising, Public relations manager, Retailer manager, Product manager, Brand manager, Social media marketing manager, Researcher, Marketing representative, Sales representative, Customer relationship manager, Advertising, Public relations manager, Retailer manager, General Manager, Business Advisor, Logistics Manager

Information Systems & Technology: Lecturer, Business Analyst, Software Architect, Software Engineer, Enterprise Resource Planning Specialist, Project Manager, IS/IT Auditor, Systems Analyst, Information Architect, Researcher

Human Resource Management: Lecturer, Human Resource Consultant, Labour Relations Consultant, Human Resource Manager, Researcher

Management and Entrepreneurship: Lecturer, Entrepreneur, Management Consultant, Public Relations Manager, Researcher, General Manager

Other careers: Financial Manager, Economist, Econometrician, Trader, Broker, Public Manager, Municipal Manager

First Year

Second Year

Third Year

# to be taken by students who have been exempted from an approved isiZulu module in terms of Rule BR9 in the Handbook

* an approved 16credit isiZulu module must be taken by students who have not been exempted, in order to comply with Rule BR9 in the Handbook.