Marketing and Supply Chain Management

Focus Areas of the Discipline

Marketing Management
Consumer Behaviour
Marketing Research
Integrated Marketing Communication
Services marketing
Logistics
Transport & Distribution
Project management
Operations Management
Procurement

Discipline Aims

To be a leader in offering first-class tertiary education in Marketing and Supply Chain Management Related Fields in South Africa.

Details of involvement in community projects

A number of our Students are involved in senior management decision making process as they sit on boards of organizations and offer advice and professional assistance in marketing and supply chain related fields in the community.

Details of involvement in research projects

Published Academic work by the Academics is mostly in Marketing Management, Supply Chain management in both international and local accredited journals.

Details of involvement in any other projects

Our academics are involved in editing and reviewing of journals and articles published by international and local publishers.

Any other important / Relevant information regarding the Discipline

In recent years, the discipline has graduated a good number of Masters and PhD degrees and the alumni are participating and contributing positively to the national economic development agenda.