The PhD in Marketing Management is a full research doctoral programme. Doctoral students are required to demonstrate a comprehensive and high level of thinking, enquiry and insight by exploring untapped scientific territories in pursuit of universal knowledge within a changing global environment through critical engagement with communities. Students must not just engage in meaningful and sound academic discourse to create new knowledge within the chosen context of marketing, but also write a scientific paper for publication in peer-reviewed journals.
While there is no coursework required of students, students must attend regular sessions with her or his supervisor, follow instructions from supervisors, and submit progress reports twice a year. Students are further expected to attend research and writing workshops convened by the discipline, the School of Management, IT and Governance or the College of Law and Management Studies, present papers at conferences and publish at least one article in an approved peer-review journal. Registrants may undertake full-time or part-time study. The requisite 392 credits are earned solely through thesis research and production.