Professor O’Neill is Honorary Senior Research Fellow at the University of KwaZulu-Natal. He obtained the degrees BA (Stellenbosch), MBA (Potchefstroom) and PhD (Rhodes). He worked in Trade Unionism and Industry for 8 years before joining the Fort Hare Institute of Management as Senior Small Business Consultant and Training Officer for another 6 years. This was followed by being appointed as Research Fellow at the University of Ulster in Northern Ireland. On his return to South Africa he was Senior Lecturer in Entrepreneurship and Marketing for 12 years. He started to work as Associate Professor in Management at the University of Natal in 2002 where he lectured Strategic Management, Entrepreneurship and Marketing until 2010. In 2011 he started as Associate Professor in Marketing at the British University in Egypt where he taught International Marketing and International Retailing. During this period he served as Deputy Head of the School of Business and Management and Head of the Marketing Department. He left Egypt in the beginning of 2017 to attend to house renovations and remained associated with the University of KwaZulu-Natal as Senior Research Associate. Professor O’Neill has published 45 articles in Accredited Academic Journals on international and national level, 25 chapters in academic text books, completed 6 research projects, and has examined more than 20 PhD theses, 30 masters Dissertations and 60 Honours Dissertations. He successfully supervised 6 PhD’s and 20 Masters Dissertations. During his career he served on the Editorial Boards of 3 Accredited Academic Journals, has been Assessor for the National Research Foundation, Member of the External Evaluation Panel Of Business Management at the Universities of Pretoria and the North West and External Examiner for the following Universities: Pretoria, Western Cape, North West, Rhodes, Nelson Mandela Metropolitan University and Unisa. Prof. O’Neill has been Guest Lecturer at the University of Ulster in Northern Ireland, Ghent in Belgium, Lubumbashi in the Democratic Republic of Congo and at the University of Fort Hare.